Privacy Policy

Privacy Policy

Top Farmer Limited has created this privacy statement to demonstrate our firm commitment to protect your privacy and to fully disclose what information we collect and how we use it. Please note your use of our Digital Offering is also governed by the Terms and Conditions.

Information Collection and Dissemination

General Principles

In general, you may visit this site or use the companion mobile applications (collectively referred to as the “Digital Offering”) without identifying yourself or revealing any Personal Information.

As you browse our Digital Offering, the Digital Offering collects log file, IP address of your computer, and other standard tracking data we use to evaluate Digital Offering traffic and usage patterns. Such information is aggregated with tracking data from all Digital Offering visitors. We will use the information to personalize the Digital Offering according to your preferences based on the aggregated information. We also use the aggregated information to evaluate products and services we may offer to you and share it with third party advertisers and sponsors so that they may provide more tailored product offerings.

Some portions of this Digital Offering may require you to give us personally identifiable information such as your name, job title, company, physical mailing address, e-mail address, telephone and fax numbers (Personal Information) and, if applicable, financial information such as your credit card information (Financial Information), for, without limitation, (i) registration for attendance at certain Top Farmer trade shows, conferences and events; and (ii) subscriptions to our publications.

If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards or forums, or otherwise complete online forms, surveys or contest entries, any information provided in such communications may be collected as Personal Information.

If you elect to provide us with Personal Information, we use it primarily to deliver the service you requested. In order to deliver our services we may append information provided to us by third parties to help us provide you with a more relevant user experience.

Other uses of Personal Information are described elsewhere in this Policy.

If you submit Financial Information, we use that information primarily to verify your credit and collect payments for your purchases, orders, registrations etc.

Top Farmer uses a third party to process credit card transactions and does not store financial information, such as credit card information on its websites. For some transactions, we will retain the last four digits of the credit card number solely for customer service purposes.

Why a Privacy Policy

Top Farmer Limited has created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with the public website and its emailing domain. We hold the privacy of your personal information in the highest regard.

Because Top Farmer Limited wants to demonstrate its commitment to your privacy, it has agreed to disclose its information practices and have its privacy practices reviewed for compliance by many independent privacy programs. If you have any questions or concerns regarding this statement, you should contact us on +254 722634099, or P.O Box 40739 – 00100 Nairobi, Kenya. Top Farmer Limited and complies with the Kenya Government’s and other countries’ set standards regarding the collection, use, and retention of internet data.

Newsletters/news alerts  sends newsletters and other communications to those who subscribe on our website for the newsletter, free trial, or paid membership. We will use your email address to send these communications to you. Out of respect for your privacy, we provide you a way to unsubscribe in these email messages by entering your email address and clicking on Unsubscribe or clicking on the unsubscribe link in the email. Newsletters and other Top Farmer Limited  communications may include tracking technologies that allow us to see when messages have been opened, links clicked, and pages in our own website visited as a response to the emailing.

Your Email Lists and Databases

While using this service, you provide third party email addresses which are owned by you. This data may be imported using an import contacts or database upload feature. and its parent company will never sell, rent, share, or otherwise make available your email lists and/or databases to anyone except internal support personnel who may be assisting you in troubleshooting your account, unless it is required to do so in connection with legal process or in accordance with any law, regulation or order of a court or regulatory agency of competent jurisdiction. Top Farmer Limited is not in the business of selling data. It is in the business of providing a web-based content and mass email service.

Website Usage Information

We use tracking information to determine which areas our site users visit based on traffic to those areas. Top Farmer does not track what individual users read, but rather how often each page is visited. This helps us maintain a superior and informative website for you.

Information usage

We will use your information for the following purposes: to provide you with the products and services you have requested and to communicate with you about those products and services;  to design additional services or products for customers’ use;   to let you know about any products or services which we believe may be of interest to you. You will always be able to unsubscribe or opt-out of receiving these messages;  to work with our business partners, sponsors, advertisers and affiliates to provide you with information you have selected or that we feel may be of interest to you Unsubscribing is easy if the information is no longer useful to you. These arrangements help us to provide some of our services for free; to invite you to participate in sponsored informational programs;   to provide you with advertisements, promotions or sponsored content based on information connected to your personally identifiable information such as your profession and specialty;  invite you to share your opinions and comments; to conduct surveys and/or market research purposes related to any of the above or as described elsewhere in this Privacy Policy.

We use Google Analytics tracking code within this website to support Display Advertising and have implemented the following Google Analytics features based on Display Advertising:


We use Remarketing with Google Analytics to advertise online. Third party vendors, including Google, may show our ads on sites across the internet. We, and third party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone’s past visits to our website.

Google Display Network Impression Reporting

We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how our ad impressions, other uses of ad services and interactions with these ad impressions and ad services are related to visits to our site.

Google Analytics – Demographics and Interest Reporting

Top Farmer Limited uses Google Analytics features based on Display Advertising (Google Analytics Demographics and Interest Reporting). You can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using the Ads settings –

Top Farmer Limited will not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie unless you have robust notice of, and the user’s prior affirmative (i.e. opt-in) consent to, that merger. You can also opt out using the Google Analytics opt-out browser add-on –

Third-party vendors, including Google, show our ads on sites across the Internet.

The Information We Collect

Our registration forms require users to give us contact information that may include name, email address, address, and facts about your professional background, and similar information. We do not request sensitive information from our visitors, such as credit card or social security numbers, unless they are signing up for and paying for our services. We never sell, share or trade any of our customer information with other companies.


If you want to update your preferences and or to unsubscribe follow a well described link in the newsletter or contact us on +254 722634099 or email We may be required to retain some data to meet legal retention requirements. If this is the case, we will let you know in our response to your inquiry.


If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. Top Farmer stores this information for the sole purpose of sending this one time email and tracking the success of referrals made through this program.

Acquisition or Changes in Ownership

In the event that Top Farmer Limited (or a substantial portion of its assets) is acquired, customer information would be considered part of those assets, and may be part of those assets that are transferred.

Legal Disclosure

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.

Links to Other Sites

The website contains links to other sites that are not owned or controlled by Top Farmer Limited. Please be aware that we, Top Farmer Limited and, are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our site to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies only to information collected by this website.


If you use a blog, public forum, or post a testimonial through tools that we may place on this site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you would choose to submit in these forums. All users have given permission to have their testimonials posted.

Information Sharing

Except as otherwise provided in this Privacy Policy, we will keep your Personal Information and your Financial Information private and will not share it with third parties, unless such disclosure is necessary to (a) comply with a court order or other legal process; (b) protect our rights or property; or (c) enforce our terms of service.

Unless you opt-out, we may share your Personal Information with Top Farmer affiliates, partners and third parties licensed or permitted to access your Personal Information by any of the foregoing.

We may share information about your engagement with any of our services including receipt and/or action with our emails, activity on our sites including content and/or advertisements viewed and actions taken or personal information otherwise provided by you.

Top Farmer will provide information, personally identified information or in aggregated form, about your participation in specific programs to the program sponsor or their representatives. This helps our industry sponsors to improve education and information and communicate with you in a more targeted way. If you interact with any of our sponsors directly, their Privacy Policy and practices will apply.

Update Your Print Subscription Information

You can correct or change your print subscription information by sending an email to  After processing your change will take effect with the next available issue.

Third Party and Affiliated Links:

Our Digital Offerings contain external links to other Digital Offerings including suppliers, advertisers and affiliates. We have no control over, and are not responsible for, the content of, or information gathered by, these other Digital Offerings. We do not endorse any of these Digital Offerings or the products or services associated with such Digital Offerings merely because they are linked to our Digital Offering.


Top Farmer uses all features of Google Analytics for Display Advertisers. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google Adwords, and Remarketing. Top Farmer uses remarketing with Google Adwords and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented. Top Farmer and other third-party vendors, including Google, use cookies together to inform, optimize, and serve ads based on visitors past visits to our website. Visitors can opt out of Google Analytics for Display Advertisers and opt out of customized Google Display Network ads by visiting the Ads Preferences Manager at

Top Farmer Magazines, Seminars, Events, Sites and Other Publications and Services

Unless you have opted out, as a Top Farmer customer you can also expect to receive relevant offers, including offers via email, telephone and/or other channels, for Top Farmer publications, seminars, events, Digital Offerings and other services. From time to time we are also able to secure and offer to our customers specially-negotiated discounts and new products from other leading companies. If you would prefer not to receive such offers in the future, you send an email to

All data collected during the registration of Top Farmer events may be shared with Sponsors. This data is governed by the individual Sponsor’s privacy policy and may be used by the Sponsor for follow-up purposes. Please visit the Sponsor’s website to review its privacy policy. Similarly, Top Farmer events will have the same access to this data as the Sponsors, and this Privacy Policy continues to govern how Top Farmer uses the data. For details on how event Sponsors use the information you provide, please contact the Sponsor directly. If you have any questions, please contact

Online Ad Serving

We use third-party advertising companies to serve ads when you visit our Digital Offering. These companies may use information (not including your name, address email address or telephone number) about your visits to this Digital Offering and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here:


A “cookie” is a bit of data sent by a website through the browser to the computer of the user visiting the site, and enables the site to return the results the browser expects. Top Farmer uses temporary, session-specific cookies to ensure visits to its website are smooth and customized for the visitor. Such cookies allow us to provide a visitor’s browser with information tailored to the visitor’s preferences and needs. Top Farmer also uses permanent or persistent cookies that remain on a visitor’s computer after the visitor leaves a Top Farmer website.

If you do not want your browser to accept cookies, you can turn off the cookie acceptance option in the browser’s settings. However, disabling the cookie support function of the browser will prevent our website from functioning properly and you may not be able to utilize fully all of the site’s features and information.

We use advertising companies to develop banner ads for our Digital Offering. These ads may contain cookies. These companies collect cookies sent to your browser through the banner ads and we do not have control or access to this data. Information may be collected from a third party through the use of cookies and web beacons to measure website traffic.

Notwithstanding any other provision, we may also engage a data provider who may collect web log data from you (including IP address and information about your browser or operating system), or place or recognize a unique cookie on your browser to enable you to receive customized ads or content. These cookies contain no personally identifiable information. The cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, that we may share with a data provider solely in hashed, non-human readable form. To opt-out of these data provider cookies, please go to

Pixel Tags

Like many websites, Top Farmer may also use pixel tags, also known as beacons, spotlight tags or web bugs, to improve our understanding of site traffic, visitor behavior, and response to promotional campaigns, as a supplement to our server logs and other methods of traffic and response measurement. Pixel tags are sometimes used in conjunction with small Javascript-based applications, also for the purpose of traffic measurement. We may also implement pixel tags provided by other companies, for the same purpose. You can disable pixel tags by changing your browser settings to omit images and disable Javascript; or there are commercial software packages available that can omit pixel tags and most advertisements.

Sale and purchase of assets

We may buy or sell assets. If we are selling an asset or assets, including website (s) which are acquired by another company, personal, usage and financial information may be transferred as part of the change of ownership.

Opt-out Option

Visitors to this Digital Offering can decide if they want to receive promotional information from Top Farmer. On the visitor registration pages, prospective visitors can choose to request Top Farmer not to e-mail them advertising and promotional information. Should visitors accept promotional e-mail from Top Farmer, any e-mail they receive will include instructions on how to be removed from Top Farmer’s promotional e-mail list. If you continue receiving email after opting out, please contact us at

Security and Encryption


This Digital Offering takes commercially reasonable precautions to protect your information. When appropriate, we use SSL encryption technology on our Digital Offering and a secure server to encrypt information transmitted between your browsers and our server. As a result, data you submit to our Digital Offering such as credit card and payment information is transmitted using commercially reasonable security over the Internet.

This Digital Offering also uses password encryption to keep ensure your privacy when registering for newsletters, events, and other Top Farmer related media.

Notification of Changes

Top Farmer reserves the right, at any time and without notice, to add to, change, update or modify this Privacy Policy, simply by posting such change, update or modification on the Digital Offering. Any such change, update or modification will be effective immediately upon posting on the Digital Offering. Please check back often to review the latest version of our Privacy Policy.

 Your Acceptance of these Terms

By using our Digital Offering, products or services, you signify your acceptance of the terms of the Top Farmer Privacy Policy and our practices in relation to the collection, use and disclosure of the information you provide or that we collect from other sources, as described in this Privacy Policy and our Terms and Conditions. If you do not agree to the terms of the Top Farmer Privacy Policy, please do not use the Digital Offering, products and/or services and exit the Digital Offering immediately.

Contacting Top Farmer Limited and about Privacy

If you have any questions about our privacy statement, the information we have collected from you online, the practices of this site, or your dealings with this Website, please contact:

Top Farmer Limited

P.O. Box 40739 – 00100

Nairobi, Kenya.

 Tel: +254 722634099

 Or Email: