The North Rift-based Toyota Tsusho Fertiliser Africa is giving away a free Case IH Tractor to any farmer who wins in an on-going competition.
The competition is open to only those who purchase the locally blended NPK fertilizer, Baraka.
The Japanese conglomerate is running a show dubbed Baraka Kibao Bonanza to create awareness of its brand and boost sales, at a time of increased competition in the market from subsidised government fertiliser and other local players.
The promo that will run until April 22 — and is open to farmers, agro dealers and agrovets.
“The main objective of this bonanza is to reward loyal Baraka Fertiliser customers and to encourage farmers to adopt the Baraka range of fertiliser formulations,” said Timothy Chege, managing director of the firm.
The grand prize will be a Case IH Tractor, second prize a Captain Tractor 26HP and third, Yamaha motorcycles.
There will be mobile phone prizes too while agro-dealers stand to win a Toyota Probox.
To participate, one has to buy a 50 kilogramme bag of Baraka fertiliser.
Farmers will participate by scratching a card to be found in every bag of fertiliser and sending the secret code to the firm at no cost.